I'm Jamie Jaggard. For twenty five years I've found that point for venture-backed brands; from market launches to multiple exits, I've driven the growth foundations & engines that bend the curve.
Built & scaled growth for
The rare combination
Positioning, tone and creative that make a brand worth choosing — not just findable.
Acquisition and lifecycle engines that scale at a CAC the business can actually afford.
Cohorts, churn, LTV and margin read honestly — so spend follows what's really working.
The bit AI can't do yet: turning a tangle of inputs into one clear decision you can act on Monday.
Proof, not promises
Numbers are easy to claim and hard to fake. These are real engagements — and the ones that moved.
Digital Marketing Director
Led digital growth from launch through a £1bn IPO and beyond — owning acquisition, SEO, analytics and the single customer view, and steering the mobile inflection.
VP Growth
Scaled to £20m ARR and 20k+ new customers a month, building and leading a 15-person growth team through hyper-expansion.
Fractional CMO
Grew recurring revenue past £500k/month while materially improving cohort durability.
Marketing Consultant
Designed an acquisition flywheel that turned high cost-per-signup into near-free, intent-rich growth.
Chief Marketing Officer
Repositioned around segmentation, retention and profitability — doubling revenue in 18 months.
Fluent in the numbers
Most growth problems aren't a lack of data — they're a lack of a decision. I read the cohorts, the unit economics and the channel mix, find the one number that actually moves the business, and tell you what to do about it in plain English.
Partial verification breeds false confidence. The discipline is knowing which number to trust — and which to interrogate.
Three ways in
Some businesses need a steady hand on the strategy; some need one job done brilliantly; some need a growth lead embedded for a stretch. All three start with the same thing — a clear read of where the edge is.
A senior second opinion on tap. Strategy reviews, a sounding board for your marketing lead, and the awkward question someone needs to ask.
A defined brief with a start and a finish — value proposition, go-to-market, brand fundamentals, channel plan — delivered and handed over.
An interim marketing & growth lead inside the team for a stretch — setting strategy, building the engine, and coaching the people who'll run it after.
The person, not the LinkedIn
My job, stripped back, is to take something tangled and hand you back a clear decision. I've done it as an early employee at LOVEFiLM, as employee number three at Zoopla, as a CMO and VP, and — these days — as the outside operator founders call when the growth picture has gone fuzzy.
I've always refused to be put in one box. Brand people think I'm a performance person; performance people think I'm a brand person; the finance team are pleasantly surprised I can read a cohort table. That overlap is the whole point — it's where the compounding happens, and it's getting more valuable, not less, as AI does more of the doing and judgement does more of the deciding.
Away from the spreadsheets you'll find me coaching youth sport, losing at padel, or being a wholly unconvincing rock guitarist.
— brand · performance · data · judgement, in one place
Tell me where the growth has stalled. I'll tell you, honestly, whether I'm the right person to help — and where the edge probably is.
jamie@jaggardedge.co.uk